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Butler, Shine, Stern & Partners launched an impressive ad campaign known as Product Democracy, which aimed to ignite artistic expression globally by assembling a diverse array of 35 talented artists. Their task was to conceptualize and create unique shoe designs that would eventually give birth to the coveted 1Hund(RED) Artist line. Amongst these remarkable creations emerged the Converse Chuck Taylor All Star Product Democracy Hi, adorned with the affectionate phrase "Jigaram" (You Are My Liver) inscribed on its inner side. Translated from Farsi, Jigaram resonates as a term akin to "sweetheart" in the English language. However, its roots delve deeper into Middle Eastern culture, wherein "You are my liver" metaphorically encapsulates the sentiment of "you are my heart."