Introducing the unyielding timepiece that endures relentless trials and persists relentlessly, the acclaimed symbol known as IT TAKES A LICKING AND KEEPS ON TICKING® emerges anew. Descended directly from the triumphant Timex torture test victors of the 1960s, today's incarnation, the Easy Reader®, combines timeless resilience with an undeniably sophisticated allure. Witness Timex's groundbreaking collaboration with the esteemed Keith Haring Foundation as they breathe fresh vitality into this treasured icon, offering you an array of contemporary adaptations to relish.